Czech Dream

Name: Czech Dream
Director: Vít Klusák
Genre: Documentary, Crime
Released: 2004-06-03
Duration: 1 h 30 min
Rating: 7.2
Cast: Varhan Orchestrovič Bauer, Jaromír Kalina, Vít Klusák, Martin Přikryl, Filip Remunda

Directed by Vít Klusák

Documentary

Crime

20041h 30m7.2

Overview

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?